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In the world of SEO (search engine optimization), there is also a negative campaign or negative SEO. The goal is to drop the ranking or position of competitors’ websites on google search engines. Of course, SEO negatives is very detrimental to business websites, because it can damage the reputation of a website in the eyes google.

Negative SEO

What is Negative SEO?

Someone who does Negative SEO for your website’s ranking vandalism on search engines. Usually negative SEO uses SEO techniques that are prohibited by google webmaster rules, unusual techniques called black hat techniques. SEO negative attacks can be in various forms, such as:

  1. Hacking your website (hacking)
  2. Creating hundreds to thousands of spam links to your site
  3. Copy your content, then publish the content in various places so that duplicate content occurs
  4. Build many links from non-qualified sites using anchor text such as viagra, p0ker, and keywords that are not family safe.
  5. Create a fake social media account and damage your website reputation through the account
  6. Unlink the best links your website has

How to Deal with Negative SEO?

If you realize that someone started doing negative SEO on your business website then you should do the following:

  1. Create list backlinks you want to delete. Monitor the growth of the number of backlinks to your website regularly. Mark all links to your site, this information can be obtained through google webmaster tools or with the help of tools mentioned above. Check your source links, whether those links could damage your website reputation in the future? If yes, then you should be prepared to remove it.
  2. Removing backlinks. After creating a list of source websites backlinks that want to be removed, the next step is to contact the webmaster or admin website. If the website does not create a contact page, then we can contact the webmaster by tracking the owner using who.is website to find the email address or phone number.
  3. Create list disavow links. If you get an email about the penalty manual, the only step you can take is to use the google disavow tool. The method on points 1 and 2 may not work, then to remove these bad links we can create a list of disavowing which then we can submit to google webmaster tools.

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SEO is a way of attracting visitors through search engines. Since most search engines are used when orangutans are the internet, it is important for online businesses how SEO works and usage to increase traffic. According to research, nearly 70/80 percent of people search for information through search engines or search engines. Therefore, the online business people must know how to open their sites appear in the search engines.

SEO

From the analysis, search engine results, the important thing is to appear on the first page (page one). Because power stops on the first page and does not go to the second page. By knowing the strategy of building search engine optimization (SEO), internet marketers can attract many questions for free. What distinguishes SEO with other online strategies is this way can be free. Here are 3 important strategies for building effective and safe SEO:

Waiting for the best content SEO

We must understand how search engines work. On some search engines want to display content that matches what the user is looking for. Search engines can not display irrelevant or useless content. Because if the resulting content does not match, it will disappoint the user and the end of the search engine will no longer be used. Therefore, search engines are very concerned with good content. As much as possible the search engine will display quality content SEO.

Understanding keywords SEO

Search process in a search engine using keywords. For example, a user uses the keyword ‘online business’ when looking for information about this type of business. Therefore, online businesses that use SEO must understand the ‘keywords’ used by their target or target market. To understand keywords well, business people need to understand their target market. What they are looking for, the term they use.

Build backlinks

In SEO, one factor is building backlinks. What is a backlink? Simply, this is the link provided by other parties to our site. If the link is clicked then visitors will be delivered to the site given the link. There are many ways of building backlinks. Many parties can boldly build backlinks quickly with great results. However, that requires. How to find backlinks in bulk using automated software is very dangerous.

It could be broken sites rank backed up quickly on the search page, this way is also very vulnerable lack of Google algorithms that can be fatal, ie drop in rank in search engines (usually almost for all keywords) up to penalty to deindex (if bulk spamming done quite brutally).…

Holistic marketing is a concept in marketing that is an entity (not) limited only. Many companies today use the holistic marketing concept to maintain the level of sustainability in the business world. Companies use this concept to see unity that integrates with various other elements. These elements are customers (consumers), stakeholders, and suppliers.

Holistic Marketing

Consumers have a big share in success or profit sharing, so companies should see consumers as part of the company.

The interests of shareholders, stakeholders, and suppliers each also have a role and contribution to the continuity of an entity.

Factors Beyond Entities

The credibility of the company will come not only from the company’s performance or its excellent financial statements. All factors that exist outside of entities, consumers, shareholders, creditors, and many will greatly determine the level of credibility of the company.

Therefore, such fraud beautifying financial statements made by Enron brothers has very clearly proven the holistic marketing concept that integrates all interested parties. The goal is to create transparency and ultimately will boost the company’s credibility. Because business is not always a matter of “profit”. Then what is the application of holistic concepts within the company?

One example of a holistic marketing concept within the internal scope is the existence of separate and distinct departments like there are departments of sales, accounting, finance, research and development, products, and human resources.

The purpose of this separate department is to prevent fraud. In addition to reducing fraud internally, the goal is to make all products generated according to “market demand” or consumer desires.

Thus, we can conclude the concept of holistic marketing has a role both internally and externally.. Internally, this concept maintains honesty that can lead to bankruptcy. And externally is creating a good relationship between the company and external parties (consumers, communities, and suppliers).…

For the internet marketers who have been long enough to know the world of IM is in touch with SEO, must have known the term Google Panda. Google Panda is one of the main algorithms that Google currently has. The algorithm is one of the most important to support the justice of search results through Google search engine. Google Panda has revolutionized how Internet marketers market towards SEO, and gives the impression to anyone whose Google rules are just for profit.

Google Panda

The beginning of the Google Panda

The beginning of the Google Panda algorithm entered in early 2011 in February. At that time officially Google announced the birth of this one algorithm. The target you want to reach becomes a filter of quality content in search engines, and open to “kick” a variety of low-quality content or that do not implement SEO efforts.

It is true, the main site of English site trap in the American region can cause the effect of organic traffic down. But that is the beginning of the actual Google Panda effect. As mentioned earlier, Google Panda has revolutionized for online marketing players, related to creating content, strategizing keywords or setting marketing targets. Algorithm this one, in addition, can see the quality of the content, is also a pioneer of quality link gauges or links on a site

Google introduced Google Panda in 2011 has several times to get updates both major and minor-major. Happy Birthday to the update, with the 4 major update divisions. The amount may be less precise because Google does not always open information related to the algorithm they apply. Here are some major updates:

Update Panda 1.0

February 2011 is the birth of the first version of Google Panda. The purpose of this is to eradicate sites that have the lowest quality content, especially those whose purpose is to target certain keywords. Initially, this algorithm targeted only sites originating in the Americas and about 12% of search results.

Update Panda 2.0

Not long ago, in April 2011 Google again issued a major update for the Panda algorithm. This time the target is no longer a site that comes from America alone sailors also sites that have international keywords in English.

Update Panda 2.1

Because in May-July 2011, sequentially Google released updates Panda 2.1, 2.2 and 2.3. But in general the effect remains the same, the more sites that have low quality become victims. While on the other hand, not a few crowded sites to deliver quality content, gaining even greater organic traffic.

Update Panda 2.4

Google introduced this update in August 2011. In a report from an internet marketer Michael Whittaker, delivered the main target of an update related to conversion rates and site engagement.

Update Panda 3.0

Appeared in October 2011, the update has become good news for some great sites. Because of reports of analysis results, some sites such as FoxNews and Android.com opinion an increase in the amount of traffic is quite large and can be certified position on Google search results.

Update Panda 3.1

Still, in 2011, the following updates Panda 3.1 came up with a few. Mentioned, this update is only about 1% search results at that time. However, the confinement is only 1%, this figure still gives a relatively large effect on sites that have quality content.

Update Panda 4.0

The last major Panda update series is 4.0, which started in May 2014. Spoken by Matt Cutts, so this update is the latest generation of Google Panda that has a different algorithmic structure. Reportedly, the update in 2014 is proven monster gave birth to …

The marketing mix is the term used to describe the combination of the four major shaping core systems of an organization’s marketing. The four elements are product offerings, pricing structures, promotional activities, and systems. Thus, mix marketing is a concept how to put the right product at the right time, place and the appropriate price. This is what became known as the 4p’s marketing mix concept.

Although the company’s management mix can virtually strengthen marketing and some external forces can still be a goal. The four elements in the marketing mix (4p’s) are related to each other. For more details, I will explain to the four elements are as follows:

Product

Managing elements of the product include planning and development of the right product. To change products that require strategy, add new products, and perform other actions that affect various products.

Price

In determining the price, management must determine the right base price for its product. Management must determine the strategies concerned with discounts, freight payments, and various other variables relating to price

Promotion

Promotion is an important part of building relationships between companies and the outside world. As companies launch new products, the right marketing strategy is a promotional strategy. Promotions can be made through advertising, individual sales, or sales promotions. In the digital era like today, there are so many media that can be a place for companies to conduct promotional activities.

The place

Marketing distribution activities aim to find marketing excellence and look for corporate partners. Distribution activities are also associated with proper channel selection. So it can build and distribute products timely and without significant power.

Furthermore, the concept of the 4p marketing mix is experience expansion into 7p’s with the increasing concept of people, process, and physical environment.

People

People deal with internal parties that exist within an organization or company. Both the management and the elements of the existing employees must jointly uphold the companies that are also the organizational culture that is also one element of the concept of these people.

Process

The process is related to the existing system within the company. Better payment systems, distribution channels, etc., will have a good impact on marketing processes outside the company.

Physical

Physical the environment is related to physical conditions that directly relate to the marketing process such as comfort, facilities, clarity, and others.

Well, so the concept of the marketing mix that became the most reliable strategy in doing marketing, both 4p’s and 7p’s concept. Maybe useful.

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Starting an online business is actually fun. Success opportunity is great enough if you do it seriously and according to your passion. Most people also need a small capital to start an online business in the modern era as it is today. Given the difficulty of obtaining capital in large numbers. Once you are confident with the small business online capital you choose then the use of SEO as one of the business strategy is very important.

Business

SEO is a series of processes that are done systematically and have a goal to improve the quality of traffic visits through search engines to a particular website. Although now many online business people who use SEO in the small capital business and with large capital though. There are still many who still make mistakes in their use.

For that, we provide a way to start a small online business. With SEO as an overview, you may very well need a small capital business.

1. Creating Blog as Source of Money

The first step in getting a business is to create a blog, but you should not be careless in creating a blog because of many factors to consider in building a blog. If the capital you have to open a business is really minimal when you can choose a free blog by loading it through blogger. Actually, there is a WordPress blog rival, but a little difficult if you have too little capital.

Not only up there alone, other important things to consider in addition to creating a blog is a blog name and blog design. Choose the most attractive website design and also make sure not too heavy to open, Next, the name of the blog also try to be memorable so easily recognized by many people.

2. Setting up a Blog

Setting up a blog is a work that is not easy to adjust between what is your expectations with what you have now. Successful ways or tips to set up a blog is to imagine yourself as a visitor to your own blog, then look at what you think is less interesting and what needs to be addressed. From there will come a variety of questions that can build a blog for the better. Next, look for the best solution to resolve the question. Many good sources can be a solution for you. From this process, you as a small capital online business can learn about many things. Maybe once in a while, you may fail, but the mental champions who continue to rise will bring you to be more successful again.

3. Developing a Blog

Developing a blog is one of the most important and influential things to your online business success. The essence of a blog development is SEO, then followed by many other factors. With good SEO skills, you can bring in traffic from Google and that’s what will live your blog.

4. Make Sources Of Income From Online Business

In all stages, this is the most fun part. When your blog already has enough traffic and can be in monetization then you will get money that certainly not small. Not to mention if you make your own blog as a place to sell. Lots of online businesses that can run from a blog that you have built.

Next, to know more obviously you can see the following video:

Thus information on how to start an SEO online business with small capital. Hopefully useful and successful greetings!…