Generally, people who want to build backlink use guest post strategy. But along with the development, there is an option of Private Blog Network. It might be not that difficult to know if someone used PBN because at that time, the Seo industry was not as big as these days. People who wanted to use PBN might be trapped. It’s because people’s knowledge was still less. As the time goes by, they become smarter. There are already Seo specialists who make their PBN site looks like a real site. However, you still can learn how to tell if someone is using a Private Blog Network. Commonly, the most frequently used aspect to find PBN is Domain Authority. If you find websites with lower or at least contains of 25 DA, you should have suspicion on. Not only that, there are still other aspects you should pay attention about below.
As the name implies, Private Blog Network should hide its contact information. It’s because the purpose of building a PBN is to avoid footprint. You can understand how to tell if someone is using a Private Blog Network through the Whois information. Check it out whether it has individual contact information of not. If it doesn’t, it could be not a part of PBN.
Analyze the Traffic
Traffic becomes the second aspect how to tell if someone is using a Private Blog Network. It’s also the same like when you reveal the Domain Authority score. Generally, website that can reach the high page rank in the search engine has high traffic also, and vice versa. You can identify the score through Chrome extension named Similar Web.
Relevancy of the Backlink
Besides traffic, backlink also becomes the influential aspect in knowing how to tell if someone is using a Private Blog Network. Relevancy is very necessary to apply for PBN sites. That’s why if you find website with low quality of backlink, there will be a possibility if it’s a PBN. You can check the backlink condition using Ahref.
Less Quality of Content
In line with the previous aspect in knowing how to tell if someone is using a Private Blog is from the less quality content. Whether it’s article or visual like image or video, it should be in a good quality. You can observe which websites are built seriously or not from the content.