For the internet marketers who have been long enough to know the world of IM is in touch with SEO, must have known the term Google Panda. Google Panda is one of the main algorithms that Google currently has. The algorithm is one of the most important to support the justice of search results through Google search engine. Google Panda has revolutionized how Internet marketers market towards SEO, and gives the impression to anyone whose Google rules are just for profit.
The beginning of the Google Panda
The beginning of the Google Panda algorithm entered in early 2011 in February. At that time officially Google announced the birth of this one algorithm. The target you want to reach becomes a filter of quality content in search engines, and open to “kick” a variety of low-quality content or that do not implement SEO efforts.
It is true, the main site of English site trap in the American region can cause the effect of organic traffic down. But that is the beginning of the actual Google Panda effect. As mentioned earlier, Google Panda has revolutionized for online marketing players, related to creating content, strategizing keywords or setting marketing targets. Algorithm this one, in addition, can see the quality of the content, is also a pioneer of quality link gauges or links on a site
Google introduced Google Panda in 2011 has several times to get updates both major and minor-major. Happy Birthday to the update, with the 4 major update divisions. The amount may be less precise because Google does not always open information related to the algorithm they apply. Here are some major updates:
Update Panda 1.0
February 2011 is the birth of the first version of Google Panda. The purpose of this is to eradicate sites that have the lowest quality content, especially those whose purpose is to target certain keywords. Initially, this algorithm targeted only sites originating in the Americas and about 12% of search results.
Update Panda 2.0
Not long ago, in April 2011 Google again issued a major update for the Panda algorithm. This time the target is no longer a site that comes from America alone sailors also sites that have international keywords in English.
Update Panda 2.1
Because in May-July 2011, sequentially Google released updates Panda 2.1, 2.2 and 2.3. But in general the effect remains the same, the more sites that have low quality become victims. While on the other hand, not a few crowded sites to deliver quality content, gaining even greater organic traffic.
Update Panda 2.4
Google introduced this update in August 2011. In a report from an internet marketer Michael Whittaker, delivered the main target of an update related to conversion rates and site engagement.
Update Panda 3.0
Appeared in October 2011, the update has become good news for some great sites. Because of reports of analysis results, some sites such as FoxNews and Android.com opinion an increase in the amount of traffic is quite large and can be certified position on Google search results.
Update Panda 3.1
Still, in 2011, the following updates Panda 3.1 came up with a few. Mentioned, this update is only about 1% search results at that time. However, the confinement is only 1%, this figure still gives a relatively large effect on sites that have quality content.
Update Panda 4.0
The last major Panda update series is 4.0, which started in May 2014. Spoken by Matt Cutts, so this update is the latest generation of Google Panda that has a different algorithmic structure. Reportedly, the update in 2014 is proven monster gave birth to a lot of popular sites, also, on the other hand, drowned many other sites that are less qualified. And most recently, the Google Panda update is Panda 4.2 launched in July 2015. Looking ahead, of course, this one algorithm will continue to be available again for existing systems.